Do you feel like you have lost track of the days? Kellogg’s Special K wants to help you navigate this new normal of each day merging into the next. Beat that blurry feeling with the Special K Blursday Go-Away Kit. pecial K Blursday Kit

Special K partnered with experts at Twitter and @TwitterData to tap into real people’s conversations and discover which flavors Americans are talking about and when. These delectable discussions inspired Special K to match flavors you want to the days you might just want them:

Monday: Special K Chocolatey Delight

Tuesday: Special K Red Berries

Wednesday: Special K Blueberry with Lemon Clusters

Thursday: Special K Banana

Friday: Special K Raspberry

Saturday: Special K Fruit & Yogurt

Sunday: Special K Cinnamon Brown Sugar Crunch Protein

The Special K Blursday Go-Away kits include tools to keep you on track with:

  • Flave-of-the-Day Socks including seven pairs, each labeled with the day and decorated with designs inspired by that day’s desired flavor.    
  • Flavors You’re Feeling Weekly Planner that breaks out each week with delicious cereal and a you’ve-got-this attitude.
  • Seven flavors of Special K to help fuel you through the fog of even the blurriest, and busiest, of weeks.

Whitney Port, a star who made her career navigating the blurriness of real life and reality television, is already a huge fan of the Special K Blursday Go-Away Kit and putting it to good use.

pecial K Blursday Kit

“Wearing so many hats as a mom, entrepreneur and designer creates a chaotic schedule and makes the days seem to blur together,” Port said. “Special K has these adorable flave-of-day socks that help me keep my days straight. Monday is my personal fave…Chocolatey Delight!”

Special K offers fans everywhere the chance to win their very own Special K Blursday Go-Away Kit, complete with everything you need to fight those “wait, what day is it?” woes. Visit for the details and enter for a chance to win. At the end (Oct. 4 at 11:59:59 PM) of the entry period, 700 winners will be randomly selected and receive their very own Special K Blursday Go-Away kit.

“The Special K team is no stranger to Blursday, because we’re living it in our own homes too. So, we wanted to create something truly useful — and of course, delicious — for Special K’s biggest fans,” said Cindy Huntington, Brand Director at Kellogg Company. “While the concept of specific days of the week may seem totally made up right now, we want to help our real fans taste their way back to reality. Because just like how you can’t fake delicious, Special K believes you shouldn’t have to fake knowing what day it is.”

For more information, visit or follow along on social @SpecialK on Twitter, Instagram and Facebook, and join the conversation using #EatSpecialK and #Blursday.

—Jennifer Swartvagher

All photos courtesy of Kellogg’s


Kellogg’s to Debut Little Debbie Oatmeal Creme Pies Cereal

Build a Balanced Breakfast with Kellogg’s Minecraft Creeper Crunch Cereal

Take a Vacation without Leaving the Breakfast Table with New Tropical Froot Loops

Cocoa Puffs Brownie Crunch Cereal Is Back

This New Minions Cereal Tastes Like Vanilla Cake