Everyone has a favorite Starburst flavor and many agree the pink ones reign supreme. Starburst announced the All Pink pack will move from a limited-edition product to a permanent offering. To celebrate, the brand has created limited-edition Starburst All Pink Self Care Kits ahead of International Self-Care Day on Jul. 24.
“Our Pink Starburst has been a fan favorite flavor for years and has led to the viral ‘I Am A Pink Starburst’ meme, which personifies feeling special and treating yourself, and others, accordingly,” said Justin Hollyn-Taub, Director, Fruit Snacks. “We’re thrilled to make Starburst All Pink a permanent offering in our brand portfolio to help ensure our fans feel as special as we think they are, every day of the year.”
The Starburst All Pink Self-Care Kits include everything needed to feel special, including a gratitude journal, succulent, yoga towel, jade roller, meditative coloring book, shower steamer, sleep mask, tumbler, and, of course, plenty of Pink Starburst.
Hollyn-Taub added, “We want to celebrate the positivity and empowering message All Pink has come to stand for over the years. We recognize that our day-to-day lives have changed quite a bit this year — and we want to use this as an opportunity to encourage our fans to practice self-care.
Fans can find Starburst All Pink at major retailers nationwide. Additionally, the Starburst All Pink Self-Care Kits are available now at www.StarburstAllPink.com for $0.99 on a first come, first served basis, while supplies last.
To learn more about the latest brand happenings, including additional All Pink Self-Care Kits for giveaway, follow @Starburst on Facebook, Twitter and Instagram or join in on the conversation using #StarburstAllPink.
—Jennifer Swartvagher
Featured photo: Starburst
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