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Where Does Your State Rank on Christmas Cheer?

What level of ho-ho-holiday spirit do you and your neighbors have? Find out!

By Jennifer Swartvagher December 12, 2019

‘Tis the season for baking cookies, caroling, and setting up the Christmas tree. Your family is filled with holiday cheer, but where does your state rank when it comes to Christmas spirit?

Does your state revel in the wintertime glow? Do warmer states have less Christmas spirit than colder ones, or vice versa? Some southern states like Tennessee, North Carolina, and Alabama have the most Yuletide spirit, ranking near the top for listening to Christmas music and sharing their holiday spirit on social media. Sunnier states, like Hawaii, Nevada, and Florida rank lower in Christmas zeal.

Each year, 25 to 30 million Christmas trees are sold in the US every year. In comparison, Switzerland has a population of only 8,591,365. Decorations range from simple to elaborate. The most expensive ornament featuring 1,578 diamonds, 18-carat white gold, and 188 red rubies sells for $130,000.

To determine which US states have the most Christmas spirit, GetCenturyLink’s data analysis team put their heads together to compare data in two main categories: online activity and area culture.

image courtesy Century Link

Using the ten metrics listed below, they calculated the weighted average for each state across all metrics.

Online Activity

Google searches for Christmas movies and gingerbread houses (29%)
Online shopping via Google shopping trends for wrapping paper, Christmas cards, Christmas ornaments, and “elf on a shelf” (28%)
Christmas music streaming (14.5%)
Tweeting about Christmas (7%)