What’s on trend for the upcoming school year? Stitch Fix, the clothing delivery service, studied shopping data for kid clients and came up with a list of the hottest requests for 2021. From tie dye to loungewear, read on for the results!
Matching lounge sets have surged in popularity among the adult crowd and they’re big for kids, too. An overwhelming majority (87%) of kid clients want coordinated outfits, aka head-to-toe matching sets. And they want them to be easy to wear: the keyword “cozy” went up 65% over the last year. Stitch Fix is calling this combination “chillwear” and adding a new shopping category as a result.
Tie dye isn’t a passing trend for the kid crowd. Requests for the popping pattern at Stitch Fix were up 192% in the last year! In the world of graphic tees, messages around positivity and kindness or outdoor themes are the most popular.
Finally, sporty clothes are here to stay. Stitch Fix’s top 10 most-loved kid styles are all active brands, including Under Armour, Nike and Adidas. Activewear requests have gone up 68% from last year and requests for joggers are up a whopping 138%.
So when you’re making your back-to-school shopping list, don’t be surprised if you hear requests for sporty sets or tie dye. They’re on trend, but better yet, they’re comfortable for both study and play! And if you really don’t want to brave the crowds, you can use Kids Fix for affordable, styled clothes sent straight to your home.
Featured image courtesy of Stitch Fix