We’ve all come to know and love Target’s completely cool collabs, but way back in 1999, the big red bullseye retailer was taking its very first baby step towards full-fledged design partnerships. Twenty years later, Target is celebrating by bringing back nearly 300 limited-edition picks from 20 collaborations of the past!

The Anniversary Collection is a retrospective featuring two decades of top Target team-ups. After partnering with architect Michael Graves in 1999, the retailer continued to make top design accessible and affordable collabs featuring Philippe Starck, Stephen Sprouse, Isaac Mizrahi, Thakoon, Missoni, Jason Wu, Marimekko, Hunter and plenty of others. On Sep. 14 you can score pieces from your fave partnerships, in stores and online.

Rick Gomez, executive vice president, chief marketing and digital officer, Target, said in a press release, “Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us.”

Gomez added, “Our marketing campaign will celebrate the inclusive nature of design at Target, including a book and documentary that highlight Target’s impact on the retail industry and our guests’ lives by making great design accessible to everyone.”

The Anniversary Collection availability will vary by store and will range in price from $7 to $160. Shoppers are limited to five items in each size and color.

As if this mega-collection isn’t enough, Target will also celebrate the big 2-0 with another partnership. This time they’ll collaborate with publishing house Rizzoli to produce Target: 20 Years of Design for All: How Target Revolutionized Accessible Design. The book, which highlights Target’s team-up history, is available for pre-order and will hit store shelves on Sep. 3.

—Erica Loop

Featured photo: Courtesy of Target



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