Target is expanding its popular home brand! Pillowfort’s sensory-friendly line for kids is here and includes nearly 20 pieces, ranging from $19.99 to $99.99. The big red bullseye retailer’s new collection features everything from weighted blankets to crash pads—and it’s all available in store or online at

Senior vice president, owned brand management and product design, Julie Guggemos said, “With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives.”

Read on for some of our top picks from this stylish, sensory-friendly collection!

Pineapple Sensory Floor Cushion Yellow

Use this sensory-friendly cushion ($29.99) on the floor as seating or for a snug hug. 

Sensory Support Pillow

The U-shaped pillow ($44.99) is perfect for bedtime support or just lounging. Pair this with the Adaptive Cocoon Snuggle Ball to make an armchair!

Sensory-Friendly Cocoon Seat

The cocoon seat ($74.99) is made from a velvet material, making it extra-soft. Add the Adaptive U-Shaped Support Lounger with Pockets to make a full-on chair.

Sensory-Friendly Rocking Activity Chair

This Pillowfort product combines form and function. The activity chair ($49.99) has a contoured seat, wipeable surface and the ability to help your kiddo calm themselves.

Waterproof Weighted Blanket

The six-pound weighted blanket ($50) promotes relaxation in a completely cozy way. And bonus, it has a washable cover too!

Sensory-Friendly Hideaway Tent

Give your sensory sensitive child a respite with these awesome indoor tent ($49.99). 

Crash Pad

Help your child to release excess energy with this crash pad ($49.99). The foam filling absorbs impact and the exterior has a machine washable cover. 

—Erica Loop

All photos: Target



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