Our favorite big red bullseye retailer wants you to have fab hair. Last year, Target launched Kristin Ess Hair. The brand, which is exclusive to Target, was founded by celeb hairstylist… yes, you guessed it, Kristin Ess. With superstar clients such as Jenna Dewan-Tatum, Lucy Hale and Lauren Conrad, Ess took her beauty know-how and turned it into a brand that’s packed with awesomeness.

Now, 11 brand new Kristin Ess hair care products are coming to Target. Senior Vice President of Beauty and Essentials at Target, Christina Hennington, said, “Since Target first introduced Kristin Ess Haircare one year ago, our guests have fallen in love with the collection. That’s why we were so excited to once again partner with Kristin to develop 11 new products that are high-quality, affordable and fun!”

So what is Ess bringing you now? To start with, the haircare line now includes an in-shower watercolor hair tint. Oh, and it’s rose gold. Yep, when you spray the product onto wet or damp hair it gives it that coveted rose gold shine.

photo: Target

Target asked Ess what inspired her to bring this tint into her hair care line and the celeb hairstylist explained, “I’m a colorist so hair color has always been high on my list! I wanted to start out with something very noncommittal, that was easy to apply, and that felt good in the hair…plus my love for pink hair isn’t going away anytime soon.”

photo: Target

Even though the rose gold temporary tint is pretty rad, it’s not the only new items that Ess has. The other new products include a sea salt spray, shine pomade, recovery balm, blow dry mist and so much more!

What do you think about pink hair? Share your thoughts in the comments below.

—Erica Loop



20 Things to Buy at Target This Month

Target Is Getting Its Very First Exclusive Fragrance Line

Would You Dye Your 2-Year-Old’s Hair Hot Pink? This Mom Did