Target recently announced a brand-new tween-focused lifestyle brand—and it’s all for the girls!

More Than Magic is the big red bullseye retailer’s newest addition. The lifestyle brand features over 500 items for girls ages 8 through 12, including clothing, stationery, tech and beauty gear.

Jill Sando, senior vice president and general merchandise manager, Apparel and Accessories and Home for Target, said in a press statement, “I’ve been part of so many incredible brands we’ve introduced at Target, but More Than Magic might top my list for being the most fun to develop.”

Sando went on to add, “Bringing girls together from across the country to hear what they did—and did not—want and how Target can fill those needs, from the products we create to the experiences we offer, was really energizing for our team. The end result is a brand new collection filled with personality at wallet-friendly prices moms and dads can feel good about.”

Look for More Than Magic in stores and online at starting Jul. 13. Prices for this awesomely affordable line will range from $.99 to $29.99.

—Erica Loop

Photos: Courtesy of Target



Target’s New Skin Care Line Is Here––& All Under $20

Target’s Deal Days Are Happening In July & So Is Amazon Prime Day

Target Is Selling a 20-Foot Water Slide & This Summer Is Going to Be Legendary