Baskin-Robbins has teamed up with actor and author Taye Diggs to bring the magical world of the brand’s new Creature Creations lineup to life with the release of a children’s e-book titled The Festival of Creatures, available for free online. Written by Diggs and inspired by the whimsical Creature Creations characters, the story takes young readers on a wildly imaginative journey to an enchanted ice cream land, complete with sprinkle-studded paths and milkshake shores. On their way, the three lovable Creatures learn about the importance of kindness and acceptance, no matter how different they think they may be.

Taye Diggs

“Giving or receiving kindness can help boost your happiness, and this story showcases that we all have that power inside of us,” said Diggs. “I’m incredibly passionate about this story, which has given me an opportunity to spark positivity in all who read it and tell a tale that’s all about celebrating our differences. The Creatures and their personalities provide the perfect avenue to tell that story in a way that everyone can enjoy.”

Readers will meet three whimsical Creatures, the Unicorn, Mermaid and Monster, and learn about their colorful personalities as they journey through a mythical realm in search of the ultimate ice cream celebration. Even tough they all come from different lands the unlikely trio learn they are stronger together and become the best of friends. 


“Taye brought each of the Creatures’ personalities to life in this story, and he showcases the power we each have to be accepting of our differences and confident in our uniqueness. We hope this e-book provides families everywhere with a fun way to teach kindness and acceptance,” said Shannon Blakely, Vice President of Marketing at Baskin-Robbins.

Families can continue their own Creature adventure at home with new DIY Creature Creations Kits inspired by the ice cream lineup released in July. Complete with everything you need to make the Unicorn, Mermaid, or Monster, these kits offer the perfect family activity on the heels of story time or as an afternoon adventure. Each kit includes all the ingredients to make five complete Creature Creations, including two quarts of Baskin-Robbins ice cream, colorful sprinkles, five Creature-inspired cups and five white chocolate toppers. Customize your DIY kit with our Variety offering, which lets you choose any combination of the three different Creatures depending on which you want to create! Each kit also comes with Creature-inspired crowns. 


Available at participating locations nationwide, you can plan ahead for the next family story time by ordering your DIY Creature Creations Kit online at or through the Baskin-Robbins mobile app. The Creatures, along with other Baskin-Robbins favorites, can also be enjoyed from home through “no contact” delivery via DoorDash.

—Jennifer Swartvagher

All photos courtesy of Baskin-Robbins


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