The Children’s Place recently announced it will relaunch fave kiddo clothing brand Gymboree in early 2020.

As many a mom already knows, Gymboree shuttered all of its stores after filing for bankruptcy. Reportedly, The Children’s Place bought the rights associated with Gymboree (and the Crazy 8 brand) for $76 million.

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Hi! If you’re visiting us here, you probably love Gymboree. We do, too! When The Children’s Place had the opportunity to purchase the Gymboree brand name after their bankruptcy, we didn’t hesitate, because we know how much it matters to you and your family. That’s why we’re working hard to bring back the styles you loved. We’re dedicated to giving you the Gymboree that created beautiful head-to-toe looks for kids with the great quality that you appreciated. We heard you loud and clear – Gymboree is special. Few brands inspire such loyalty and passion. We’re committed to staying true to the spirit of Gymboree, which uniquely celebrated childhood, family togetherness, and let kids be kids. In the coming weeks, we’ll be asking you to share why Gymboree is so special to you and what you’d love to see when we bring the brand back in Spring 2020 at select Children’s Place locations and online at We’re here to listen! We know you probably have a lot of questions so check out our Frequently Asked Questions page, which will be updated regularly. Stay tuned for more details and opportunities to help shape the future of Gymboree with us. We look forward to working together!

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In a press statement Jane Elfers, President and Chief Executive Officer for The Children’s Place, said, “We have embarked upon an exciting journey to bring this iconic brand back to the loyal Gymboree customers, who continue to voice an unrivaled passion and affinity for it. We are thrilled to be able to revitalize bow-to-toe collections that create magical childhood moments.” Elfers also added, “We are making every effort to meet her high standards for curated and elevated product and eagerly anticipate welcoming her back to the Gymboree brand.”

The company plans to launch a personalized online shopping experience on and sell the brand’s products in more than 200 of The Children’s Place stores across the United States and Canada starting in 2020. The new website will include Gymboree clothing collections in sizes 12M-8T, an enhanced loyalty program and the ability to buy by collection.

Claudia Lima-Guinehut, Senior Vice President, Global Merchandising for The Children’s Place, said, “We believe a multichannel offering combining an enhanced online shopping experience with inviting in-store locations will best serve long-standing Gymboree customers, and also welcome a new generation of moms to the iconic brand.” Lima-Guinehut continued, “The goal is to provide a Gymboree brand experience that reconnects mom to the branded product that she loves, and also provides her with enhanced capabilities she’s come to expect from best-in-class, omni-channel retailers.”

Visit from late October through mid-January to enter to win an entire Spring 2020 collection in the brand’s Superfan Sweepstakes. Shoppers can also snag one of the weekly $2,500 Gymboree gift card giveaways.

—Erica Loop

Featured photo: Phillip Pessar via Flickr



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