The Red Tricycle Team

TeamInvestors |  Advisors

Red Tricycle Team

Red Tricycle is built upon an army of parents, with a few super-cool singletons thrown into the mix. We’re a smart, diverse, agile, hard-working, collaborative bunch, but we’re also creative, passionate, thoughtful, and undeniably obsessed with the site that we work for. There’s a lot of talent behind Red Tricycle… and it all begins here.


Jacqui Boland, Founder & CEO
Contact  | Linkedin  | Twitter Quora

A fifteen year media veteran in both New York and San Francisco, Jacqui helped launch a slew of media properties for Reed Elsevier, Meredith Corporation, Miller Publishing and San Francisco magazine. Prior to media, Jacqui worked in Public Relations and counted Ringling Bros Circus and Walt Disney’s World on Ice among her clients. Her start-up experience includes sflodgings.com (an airbnb predecessor) and Breathe, a yoga lifestyle company. When not running Red Tricycle, she can be found trail running on Mt Tam with her dog.




Dan Zaner, VP Engineering

Dan’s career in Silicon Valley software development spans three decades, and he’s been working in web startups since 1994. While he doesn’t miss Mosaic, he’s generally a fan of bleeding-edge technologies. Whether it’s highly performant hybrid mobile frameworks or dev process automation, he’s happy to dive in and see what the latest technology can deliver.


tobyToby McKes, Director of Engineering
Contact | LinkedIn

Toby is a huge nerd. He’s responsible for making the Red Tricycle site tick. If something’s wrong, he probably knew about it 5 minutes ago. Born and raised in the Pacific Northwest and armed with a BFA from the University of Washington’s Center for Digital Arts and Experimental Media, he runs things from the Seattle “branch” of Red Tricycle. Toby has worked in startups the past 4 years, notably for Cheezburger, where he helped the company grow from small startup to humor media empire. He’s passionate about WordPress, open source software and emerging web technologies. In his “spare” time, Toby enjoys cooking, video games, Science Fiction and music.


erinErin Lem, Editorial Director
Contact  |  LinkedIn | Twitter

After graduating from Occidental College, Erin decamped to the Big Apple where she earned her editing and writing chops working for Janklow & Nesbit Associates literary agency. She has also written for NBC, Clinique, Care2, and a variety of other digital media companies. While the bright lights of New York City were enchanting, Erin couldn’t resist moving back to her beloved (and snow-free!) hometown of San Francisco where she joined the Red Tricycle team in June 2011. In her free time, you can find Erin in Tahoe, hanging with family, walking her furry child in the Presidio and trying out new recipes.


saraSara Olsher, Marketing Director
Contact  |  LinkedIn

Born and raised in Northern California, Sara spent her childhood playing in the mud and making spaceships for worms out of acorn tops. After receiving her B.S. in Psychology from the University of Oregon, Sara returned to the California sunshine and settled in the Bay Area. She spent six years as an illustrator and had her work featured in Vanity Fair, BRIDES, and Martha Stewart Weddings, then pursued a career in marketing. The love of her life is her sweet and sparkly daughter, and her passion is connecting with people. She was thrilled to join the Red Tricycle team in 2014.



Kevin Cabral, Product Manager
Contact | LinkedIn

Kevin grew up in Walnut Creek, CA, a city once known for its abundant walnut crop, but now known as an upscale retail destination for Bay Area patrons. Kevin attended UC Davis where, in 2011, he graduated with a degree in Managerial Economics. He briefly perused careers as a real estate agent, financial advisor, professional poker player and writer before finding a home with Red Tricycle. Kevin enjoys playing poker, basketball, video games, and board games; drawing, writing, reading, creating videos, making puns, bowling, watching science lectures, telling long-winded anecdotes, philosophizing, creating music, and eating.


Leigh Walker Weinberg, Senior Manager, Digital Ad Operations
Contact  |  LinkedIn

Leigh is a true Bay Area native. Born in San Francisco and raised in beautiful Marin County, Leigh spent her academic career – you guessed it – locally. She attended Santa Rosa Junior College prior to her stint at San Francisco State University. After graduating SFSU with a degree in print and online journalism with a focus in online and social media, Leigh worked as a marketing coordinator and digital media manager prior to joining Red Tricycle in late 2016. All her free time is now consumed by her beautiful 8 month old daughter Jadyn, but that doesn’t stop her from writing for her blog or planning her next getaway.



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