photo: Pizza Hut Facebook page

Pizza is one of those amazing universal foods that nearly everyone (even the pickiest of young eaters) can agree on, which is probably why so many birthday parties and family fun nights wouldn’t be complete without it. In a new campaign, Pizza Hut is looking to make that pizza dinner even more rewarding by offering one lucky winner free pies for life.

Pizza Hut has just launched a brand new customer rewards program called Hut Rewards. The incentive program will give customers one reward point for every dollar spent using their app or online ordering system. Those points can then be redeemed for free pizza. For a limited time until October, you can earn double rewards, with two points earned for every dollar spent.

In order to launch this new program, Pizza Hut set up a gigantic pizza-themed domino toppling (clearly to throw a little shade to their top competitor). If you sign up for the rewards program and can guess correctly just how many dominoes they toppled you could win free pizza for life. Entries must be submitted by August 31. See the website for details.

Is pizza a family favorite at your house? Share your family’s go-to toppings in the comments below.