Filmed in Oslo, Norway, this video is a hidden-camera campaign by the charity SOS Children’s Village. It shows what strangers do when they encounter a freezing child on a public bench. Get ready to grab some tissues and cuddle your little ones close because it’s heartwarming enough to melt the polar vortex.

Simple, effective and to the point — Synne Rønning, PR Manager of SOS Children’s Villages Norway says, “People should care as much about children in Syria as they care about this boy.” Note: This boy was a brave volunteer/child actor who was closely watched during the filming.

SOS Children’s Village is an international charity. While the Norway branch is currently campaigning to provide warm clothing for displaced children in Syria, there are divisions all over the world. Check out the USA website here.

—Christal Yuen