Parents Spend More On Back-to-School Shopping Than the Holidays, According to Study

How much do you spend on back-to-school gear?

By Shahrzad Warkentin August 20, 2019

Back-to-school season is in full swing which means tons of shopping for clothing and supplies. How much will you spend?

According to a new survey conducted by thredUP, the online fashion resale marketplace, 62 percent of parents said they spend more on their kids during the back-to-school season than they do during the holidays––including Black Friday, or even birthday presents! The survey, which included hundreds of parents across the country, also found that, on average, parents say they buy 19 items per child and spend $24 per item for a total of $866 spent by an average family.

photo: threadUP

Parents said that saving money was the most important factor when shopping for back-to-school, followed by “quality”, “convenience” and “eco impact.” Fifty-three percent said they have not historically made eco-conscious shopping decisions for back-to-school, but 71 percent now think it’s important.

Shopping secondhand can not only save families money, but it can also have a positive impact on the environment. According to thredUP, if every family bought just one used item we could save 5.7 billion pounds of CO2 emissions and 449M pounds of waste.

—Shahrzad Warkentin

Featured photo: Element5 Digital via Unsplash

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