The colorful, creative world of Toca Boca is springing to life a brand new H&M kids collection featuring clothes and accessories your imaginative tykes will love.

It’s hard not to fall in love with the characters and designs of Toca Life’s collection of open-ended games. This new line isn’t just inspired by the look of the games, but also the meaning behind them. Within the Toca Life world kids can express themselves and that’s exactly what they are able to do with this new clothing collab.

“The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” says Sebastien Roux, Toca Boca’s Art Director.

Designed by the H&M kids in-house team, the collection includes jersey tops, sweatshirts, dresses and tracksuits made with 100 percent sustainably-sourced cotton. The pieces feature interactive elements, like foil prints, 3D applications and reversible sequins.

The new line also includes shoes and accessories, like sneakers, socks and soft toy bags featuring Toca Life characters.

The Toca Life x H&M collection is available in H&M stores and online now.

—Shahrzad Warkentin

All photos: Courtesy of H&M



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