Toys”R”Us is back! Kind of. Tru Kids Brands, the parent company of Toys”R”Us recently announced a collab with Candytopia. The perfect pairing will result in an awesomely immersive retail experience that comes complete with candy, toys and more.
So what can you expect from this TRU team-up? The new innovative play experience, The Toys”R”Us Adventure, will debut this holiday season in Chicago and Atlanta.
photo: Courtesy of Tru Kids Brands
Richard Barry, CEO of Tru Kids, said in a press release, “The Toys“R”Us brand was built upon celebrating the joys of childhood and we are thrilled to partner with the creatives behind Candytopia to introduce an exciting new way to play for guests of all ages.” Barry added, “As we focus on bringing a reimagined Toys“R”Us to the United States, we believe this live experience coupled with our new experiential retail stores will attract families from around the world and create a unique opportunity to rediscover the magic of this beloved family brand.”
The Toys”R”Us Adventure will feature interactive play rooms and installations. Look for fave characters, such as Geoffrey the Giraffe, and brands, including Melissa & Doug, PAW Patrol and Scleich.
The limited-time Toys”R”Us Adventure experiences are available through the holiday season in Chicago and Atlanta, and will move across the country in 2020. Visit the Toys”R”Us Adventure website here for information on early ticket access.