Have you lost your rhythm? Trident Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter.


The limited edition Trident Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it’s a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat! 

For a chance to win, fans can drop a beat using the #ChewTunes Instagram filter and post their beat on Instagram and Twitter with the hashtags #ChewTunes #Sweepstakes and #TridentGum. One lucky winner will win his or her choice of a Cash Prize of $10,500 OR a trip for two to attend the 63rd GRAMMY Awards.Trident Gum is giving more chances to win via the sweepstakes website chewtunes.com. Fans can visit the site for a chance to score instant win prizes including Bluetooth stereo turntables, streaming music gift cards and Bluetooth headphones.

“The Trident Gum brand knows life can sometimes get off track and throw you off your game. We’re working with T-Pain to encourage fans to create and share their own #ChewTunes beat through an interactive experience,” said Iryna Shandarivska, Senior Category Director at Mondelēz International. “Chew Tunes gives consumers a tool to restore their rhythm in a fun and engaging way.”

The Trident Gum #ChewTunes Sweepstakes is open through Nov. 1, 2020. The grand prize drawing will be held on Nov. 2, 2020.

—Jennifer Swartvagher

Featured photo: Trident


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