Breakfast just got sweeter! Hostess recently announced its iconic Twinkie is coming to your morning meal—as a delish dessert-like cereal treat!

The cereal, which is a collab between Post and Hostess, is just one in a series of smaller-sized breakfast bites that look like the real deal. Previous cereals released in this perfect partnership include Post Hostess Honey Bun and Post Hostess Donettes Cereal.

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While the cereal doesn’t have the texture of the classic spongy creme-filled cake, it looks just like it. Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands, said in a press release, “In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite.”

Jans added, “Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”

The cereal will make its way to grocery store shelves in late December!

—Erica Loop

Featured photo: Courtesy of Post Brands



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