Super star and dad of three Dwayne “The Rock” Johnson has just launched his first kids clothing line as part of his Project Rock collection with Under Armour.

Project Rock features youth, men and women sizes in apparel and shoes. The line includes shirts, shorts, leggings, pants, jackets, sweatshirts, bags and will have two new colorways for the popular PR2 training shoe (White/Gray and Black/White).

“Each Project Rock collection represents much more than trying to deliver the best training gear possible for the consumers,” said Johnson. “It’s me sharing my life and what pushes and drives me daily. Iron Will takes time. No one gets it on the first effort – that’s not how it works. But over time, experience, pain and gains, that Iron Will is sharpened in all of us. So I walk in, turn the music up, chalk up, shut up, and get to work.”

The new line is being showcased by an eight-year-old football phenom and an outstanding award-winning 11-year-old boxer in the campaign.

The full line is available online at UA.com, in Under Armour Brand Houses and with select global retailers now.

—Shahrzad Warkentin

All photos: Courtesy of Project Rock/Under Armour

 

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