Play with Pride this summer! UNO has partnered with the It Gets Better Project to release a brand new card deck celebrating inclusivity and the LGBTQ+ community.

The rainbow-hued pack is available to purchase exclusively at and Target retailers nationwide for $5.99. Mattel has also donated $50,000 to the It Gets Better Project and will be a part of the organization’s digital pride fest in June. The unique festival will bring trailblazers in the LGTBQ+ community together with the general public for conversations and UNO gameplay.

The It Gets Better Project is a nonprofit dedicated to uplifting, empowering and connecting to the LGBTQ+ community globally. It uses a multimedia platform to reach millions of young people each year through storytelling and building community.

UNO Play With Pride is part of the company’s 50th anniversary celebration. It’s the world’s best-selling card game and its simple gameplay transcends language and culture. This new deck takes the company’s mission of bringing people together to the next level!

You can buy it starting today and it’s available through Pride Month and beyond at Target.

—Sarah Shebek

Images courtesy of Mattel 



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