Get your REDcard out: the new vineyard vines Target collab is coming soon—and you won’t want to miss any of the over 300 items in this exclusive new collection.

The popular lifestyle brand by brothers Shep and Ian Murray is a fashion fave for many reasons. Between the now-iconic smiling pink whale logo or the brand’s the classically relaxed style of Martha’s Vineyard, shoppers have flocked to vineyard vines in droves. Starting May 18 you can get all kinds of limited-edition vineyard vines apparel, home and outdoor goods you won’t find anywhere else.

The new collab features apparel, accessories, swim, pet, home and outdoor goods. According to Mark Tritton, executive vice president and chief merchandising officer at Target, “Vineyard vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints.” Prices range from $2 to $120, with most items under $35.

What else can you expect from vineyard vines at Target? Tritton also added, “We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

Shop the vineyard vines for Target collection in stores and on from May 18 through Jul. 13.

—Erica Loop

Featured photo: vineyard vines via Instagram



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