Many industries are switching to more eco-friendly practices, and the toy industry is hopping on board. VTech has announced that it has plans to launch a variety of green electronic learning products throughout 2021––working towards the company’s goal of replacing fossil-based plastics with sustainable alternatives by 2030.

Both VTech and LeapFrog will be dropping a combined seven new eco-friendly products this year. In addition to green alternatives for toy construction, VTech packaging currently is made up of 94 percent recyclable materials and the company is committed to getting rid of fossil-based blister packaging by 2025.

Kids will soon be able to play with three new vehicles in the Go! Go! Smart Wheels line made from plant-based plastic, and the Sort & Recycle Ride-on Truck made from reclaimed plastic. Looking for LeapFrog products? Keep your eyes peeled for a new Choppin’ Fun Learning Pot with vegetables and accessories made from plant-based plastic, and two new wooden toys that include a Touch & Learn Nature ABC Board and Interactive Wooden Animal Puzzle.

Dr. Allan Wong, Chairman and Group CEO of VTech Holdings Limited states, “VTech’s sustainability vision is to create sustainable value for the lives of people and protect the planet for the future generations. We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process.”

So how else is VTech changing the toy landscape? The company is taking part in post-consumer packaging recycling programs in the US, UK, Australia and New Zealand, included packaging recycling labels like “How2Recycle®” its packaging to promote awareness and has partnered with recycling companies like TerraCycle® as an easy avenue for consumers to recycle products.

You can learn more about VTech’s sustainability efforts and achievements at vtech.com.

––Karly Wood

All photos: Courtesy of VTech

 

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