Starbucks? Dunkin’ Donuts? Your kitchen? What is America’s favorite coffee shop? If you want to know where to get the best morning pick-me-up (or any time of the day pick-me-up), we’ve got the answer!

This year marks the 30th anniversary of The Harris Poll’s annual EquiTrend Study (EQ). The EQ Study ranks entertainment, retail, tech, restaurant, financial and travel brands, using consumer response data. More than 77,000 consumers across the country rated over 3,000 brands in over 300 categories. And, of course, coffee choices were among the poll questions.

Photo: Chevanon Photography via Pexels

So what retailer took the top honor in the “Coffee Shop” category for 2018? And the winner is…Krispy Kreme!

Yep, you may think of Krispy Kreme as the iconic (and entirely yummy) doughnut shop that you go to in a pre-sleepover breakfast rush or the place where you get that much-deserved sugar-packed treat. But apparently, you should also think of it as the best place to get a cup of coffee.

If you’re not into going out for coffee, The Harris Poll’s survey also ranked the best coffee maker. It’s probably not a completely major surprise that Keurig Coffee Makers took the number one spot in this category.

Now that we know Krispy Kreme is the top coffee shop in the United States, we’re pretty sure that you have an actual reason to go out and grab a gob of glazed goodness. After all, you need something to wash down the coffee with.

—Erica Loop



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