We are all learning to navigate the new normal during the time of coronavirus, but luckily, Gru and his minions are here to help. In collaboration with the World Health Organization and the United Nations Foundation, Illumination has launched a Public Service Announcement (PSA) to help demonstrate safe and healthy practices.

Voicing his famous character, Steve Carell brings Gru to life to share how being kind to others, practicing social distancing and remaining active can save lives. The PSA is set to tons of scenes from the Despicable Me franchise, including plenty of minions!

The PSA will be translated into Spanish, French, Portuguese and Arabic as well as others. The company behind Despicable Me, Illumination, is the first Hollywood Studio to partner with WHO, the UN Foundation and the COVID-19 Solidarity Response Fund as they work to promote health and protection efforts during the pandemic

President & CEO of the United Nations Foundation, Elizabeth Cousens says of the partnership, “As the world continues to grapple with the challenges of COVID-19, one of our most powerful weapons is kindness. We are delighted that the Despicable Me characters are letting their love show and showing ways to keep themselves and their communities safe during this unprecedented time.”

––Karly Wood

Feature photo: World Health Organization via YouTube

 

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