Get ready to cast your ballot. Just in time for the 2020 elections, the Yara Shahidi Barbie doll is here to inspire young girls from around the world. As part of their ongoing Role Model Series, Barbie is shining a light on notable women who affect positive change in the world.
You may know Shahidi as an actress and model but off-screen she uses her platform to inspire others. She launched Eighteen X 18 voting initiative to educate and motivate first-time voters to turn out for the 2018 mid-term elections. The Yara Shahidi doll hopes to empower the next generation of voters to stand up for what they believe in, emphasize the importance of using one’s voice at every age and show young voters how they hold the power to help shape a better future.
To further encourage a conversation around the voting process, a QR code on the doll’s packaging links to WeVoteNext which provides directions on how to register to vote based on one’s zip code.
Featured photo: Mattel