Yelp is a great tool for finding everything from restaurants to bounce houses, but busy parents don’t always have the time to sit around and sift through dozens of listings to find the right one. Luckily, Yelp is adding a personalization feature that makes finding that perfect business even easier.

Yelp’s new personalization function will change the way you use the review website. Using information from individual users the new Yelp will be tailor-made to each person based on the user’s lifestyle, dietary restrictions and other interests. By letting Yelp know that you are a parent and a vegetarian, for example, you’ll get an entirely different set of responses when you search for a restaurant than someone with no kids!

photo: Courtesy of Yelp

Users can now choose from a selection of lifestyle categories, like Parent, Pet Owner, Auto Owner and more. You can also tailor your preferences with dietary needs, like Vegetarian or Gluten-Free, as well as specific activities and experiences you prefer, like museums, kids activities, date nights and many more.

Once you have your preferences selected, the results you receive when you create a search on Yelp will be filtered in order to ensure that you are seeing the listings that are most relevant to you, like restaurants that are labeled as kid-friendly. The new feature is available on Yelp now.

—Shahrzad Warkentin

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