Yoto is a screen-free audio platform for children. This alternative provides families the opportunity to balance play time, learning and creativity without screens. The brand recently announced their United States launch and availability of the Yoto Player in order to inspire a new generation of learners.

Yoto Player

The Yoto Player is designed to safely give children full control over their listening, by entertaining and educating them while reducing screen-time. Yoto Player is controlled using physical cards that are inserted into the Player which plays audio content, reducing screen time without removing technology. Parents have access to the Yoto smartphone app allowing control of settings and content management. The free-to-download Yoto smartphone app also contains a selection of free content available to all, and allows families to play the audio through other Bluetooth speakers, including in the car for on-the-go entertainment. Additionally, Yoto’s audio cards have the ability to play content through the app by simply tapping the card to the back of a compatible smartphone.

Yoto Player

“Research shows that audio can help inspire creativity and imagination in children, whereas screen-time has the opposite effect. We created Yoto with the mission to help inspire the next generation of creative, independent minds through audio and we are thrilled to introduce the Yoto Player to the US market, giving more children access to a world of curated audio content,” said Ben Drury, CEO and co-founder of Yoto. “Children can listen to amazing audio without a smartphone screen, freeing their hands and minds for imaginative play whilst parents know that they are safe.”

Having secured licenses with Penguin Random House, HarperCollins, Hachette, Macmillan and more, the extensive and ever-expanding content library is packed with some of the world’s greatest children’s authors including Roald Dahl and Judith Kerr. The Yoto library also features music, activities, and podcasts, such as the Yoto Daily, Yoto’s very own free micro-podcasts, as well as radio and sound effects. In addition, the Yoto Player has a ‘Create Your Own’ function enabling users to create their very own bedtime stories or link to their favorite radio stations or podcasts.

Yoto Player is available for purchase at us.yotoplay.com starting at $99.99. The Yoto smartphone app is available to download for free on iOS or Android.

—Jennifer Swartvagher

All photos courtesy of Yoto

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