Are you taking a trip to NYC this holiday season? Well, if you’re trekking to the Big Apple for the Macy’s Thanksgiving Day Parade or visiting relatives in the city, you’ll want to check out American Girl’s brand-new flagship store at Rockefeller Plaza. American Girl doll-lovers, and their parents, need to check out the details on this ridiculously rad store. Seriously. It takes doll shopping to a whole new level.

photo: Mattel

American Girls Place New York is about to become your kiddo’s dream destination. The newly opened store is 40,000 square feet of American Girl awesomeness. Along with dolls that your child knows and loves, this store includes accessories, books and much more.

What does the new flagship store have that makes it over-the-top amazing? Well, there’s an exclusive Girl-and-Doll salon, a café and a Content Hub that features movies and videos. Your child can get a hairstyle that matches her doll’s, mini manicures and even get her ears pierced. She can also visit the Create Your Own Design Studio and customize the American Girl doll of her dreams.

President of American Girl, Katy Dickson, says, “Our new store celebrates the joy of girlhood—a place that nourishes a girl’s spirit and fosters her strength of character.” Dickson also adds, “We look forward to American Girl Place New York remaining a treasured place where girls can simply be girls, while creating unforgettable memories with their families and friends for decades to come.”

What do you think about the new American Girl doll store? Share your thoughts in the comments below.