Amp up your story time, become a party planning pro and even revolutionize your oral care routine with these brand new releases that recently caught our Editor’s eye.

partyology

Partyology App
We all know the struggles of turning a perfectly curated Pinterest board into a really amazing party. And apparently, so did the Dr. Barbara Edelstein and Mechele Flaum, the two founders of Partyology, a party planning concierge fitted to the palm of your hand. Get inspired by filtering through categorizes like gender, type of party, themes and more. Design that Frozen birthday bash by culling through the best ideas from around the web, and buy what you need, from decorations to party favors, all without closing the app! Setting up and entertaining will have to be all you, but it sure beats weeding through every craft store in town for pink polka dot balloons.

Available free on iTunes.
Online: partyology.com

photo: Partyology

hello-kids-toothpaste

hello Kids Toothpaste
As a parent, you’re always mindful of what goes in your kiddo’s body: you aim for organic produce and BPA-free products. But when it comes to healthy, natural oral care products your choices are limited. Until now. hello oral care products is revolutionizing the way your family will think of what goes into your mouth. Its products prevent cavities, polish teeth and strengthen enamel just like your normal toothpaste, but are all natural and free of dyes, preservatives and artificial sweeteners. The company’s brand new kids’ toothpaste line comes in kid-favorite flavors like green apple, blue raspberry and bubble gum and is sure to win over even the most brushing-adverse kids. A little jealous mom and dad? Check out hello’s variety of adult toothpastes, as well as mouthwashes and breath sprays.

Available at most Target stores for $3.49. To find a retailer near you click here.
Online: hello-products.com and target.com

photo: Sara Olsher

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buttermilk babies swaddles
Having seen our fair share of swaddles, we figured one size fits all, right? buttermilk babies proved us wrong. Their new line of charming, super-soft swaddles will win you over with patterns that are anything but boring or kitschy. The Texas-based company was inspired by the joy buttermilk brings (think fried chicken and Sunday morning pancakes) and their silky soft swaddles aim to bring comfort and style no matter your taste. Their introductory collection features seven prints whose styles are fun, whimsical and unique. Bonus: these swaddles measure 47″x47″ and can easily double as a receiving blanket, burp cloth and more.

Available at buttermilkbabies.com for $75/four pack.

photo: buttermilk babies

SW Epic Yarns_A New Hope_FC_ © & TM Lucasfilm Ltd.

Star Wars Epic Yarns Trilogy
You don’t have to be a die hard Star Wars fan to delight in these three new boardSW Epic Yarns_A New Hope_10_Swing spread © & TM Lucasfilm Ltd. books from the creators, twin brothers Jack and Holman Wang. This dynamic duo hand-crafted each character to an exact 7:1 scale with felt and re-created each setting and scene bringing their perfectly formed mini-felt creations on location to the desert, swamp, forest and snow. The result? Three charming books that each tell the Star Wars story in 12 iconic scenes and summarized in just one single word.

Available at chroniclebooks.com for $9.95

What other new products and cool goods have caught your eye recently? Share your finds in the Comments below.

— Erin Lem with Christal Yuen