Make a stop in any boys clothing section and you’ll find the norm: trains, planes and superheroes in traditional primary colors. And while none of those things are wrong, the ability to find non-societally “normal” imagery and colors for boys has been near impossible thus far. Enter, Boy Wonder.
From the founders of Princess Awesome, comes a brand new line for boys that honors a full range of boys likes and interests. From diggers to unicorns and cats, Boy, Wonder celebrates all that is wonderful about little boys.
The goal of Boy, Wonder is “to take topics and colors that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing.” The boy-specific line is seeking to counteract “toxic masculinity” sentiments, where typically feminine-themed colors and objects are deemed weak and inferior and instead allow boys to embrace their interests and become holistic and well-rounded.
Currently, the company is running a 30-day pre-order crowdfunding campaign for its Debut Collection from Apr, 2 to May 1, 2019, that is raising funds to bring Boy, Wonder to life. And good news––they’ve already been fully funded!
That means that the production of five shirts and two pairs of pants with cats, unicorns, rainbows, pink, flamingoes, purple, and sparkles is not far away. With the active kiddo in mind, Boy, Wonder’s products are made with reinforced knees in the pants, deep pockets and soft fabrics to keep your littles happy and moving.
Because of the overwhelming support, its since launched a Stretch Goal Collection for three additional products. If fully funded, you’ll soon be able to add raglan T-shirts that include dragons, penguins and moon landings to your son’s wardrobe!
Funded products will begin shipping this October and if you decide to support fundraising efforts, there are some perks. When you pre-order through the campaign you can save anywhere from 10-25% on your items. Even more important, you’ll be supporting a movement to get rid of toxic masculinity for good.
All photos: Courtesy of Boy, Wonder