Get ready for a new way to help the planet, while shopping for the brands you know, love and use pretty much daily. Loop is a new service, providing Kroger and Walgreens customers with an eco-friendly option that doesn’t involve hauling packed-to-the-lid recycling cans to the curb.

So what exactly is Loop? It’s all in the name! This circular service (get it—like a loop?) lets you buy your fave products, use them and send the packaging back. The packaging is then cleaned, refilled and reused. And it all comes straight to your doorstep in a reusable shipping tote.

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Loop recently launched a pilot program in select states. If you live in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland or Washington, D.C., you’re in luck. These states are the first to get the the green goodness that comes with this low- to no-waste shopping option.

Jessica Adelman, Kroger’s group vice president of corporate affairs, said in a press release, “We believe in giving our customers sustainable packaging choices they can feel good about. As the exclusive grocery retail partner for Loop in the United States, Kroger is taking another big step toward a world with zero waste.”

Lauren Brindley, Walgreens group vice president of beauty and personal care, echoed Adelman’s statement, saying, “Innovative collaborations with partners like Loop are critical to solving the complex issue of reducing single-use plastics. Our customers look to us to innovate so that together we can reduce waste and increase re-use.”

Currently well-known (and well-loved) brands such as Proctor & Gamble, Unilever, Nestle, The Clorox Company, The Body Shop, Colgate-Palmolive, SC Johnson, The Honest Company, PepsiCo and a growing list of others are on board with Loop. To start “looping,” visit Loop, Walgreens or Kroger online. Click on “Join Loop” to start the application process. After filling out the online form, Loop will let you know if you’re in an area the program serves and when a spot opens up.

During the pilot phase Loop only has a select number of openings—so it’s possible you’ll end up on a waiting list. But that shouldn’t stop you from trying this eco-awesome idea!

—Erica Loop

Featured photo: Loop via Instagram 

 

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