Photo: Target.com

As if you weren’t in love with Target already, the superstore has just launched a recycling event so you can upgrade your child’s car seat. From April 17–30, trade in a used car seat to Target stores nationwide and receive a coupon for 20% off any car seat in the store or at Target.com.

The event is in partnership with TerraCycle in hopes to keep more than 700,000 pounds of car seat materials out of landfills. The old car seats collected will be upcycled into new products.

“In honor of Earth Month, we wanted to make it easy for guests to do something positive for the planet and their communities,” says Target’s Chief Sustainability Officer, Jennifer Silberman. “We love this opportunity to give families an environmentally friendly way to dispose of unwanted car seats and get the new ones they need just in time for spring.”

Trade-in bins will be located either in the Baby section or near the front of the store. Guests can then locate a team member to receive the coupon.

Are you participating in the trade-in event? Let us know in the comments below!